Sparkle CEO, Uzoma Doze. Image offer: Sparkle
Sparkle launched within the fourth quarter of 2019 by offering a deepest memoir that lets people build, organize deepest funds and send rate requests with one hyperlink.
Within the duration since, the startup claims to glean extra than 20,000 possibilities and processed $16m in transactions. Now, they are taking their lag a step additional with tiny and medium scale companies in Nigeria, by offering a collection aside of digital payments and industry management services and products.
Uzoma Dozie, the founder and CEO, says the idea for the contemporary product is to offer “a one cease store, to attend people to open their companies digitally, whereas meeting contemporary SMEs’ anguish aspects, and allowing them to pivot to the next stage of success.”
“We glean been afforded this likelihood due to our in depth examine and entry to info, which permits us to know what exactly SMEs are taking a look for. We are truly all for the preliminary results from the beta check and are having a dwell up for impactful results for tiny companies within the shut to future.”
Sparkle for industry can glean four principal parts, per the firm; inventory and invoice management; rate gateway service; tax advisory; payroll and employee management.
Taken together, the contemporary rollout is designed for tiny industry house owners who’re familiar with digital platforms. The pitch is to attend such entrepreneurs adjust rate requests, organize single and bulk payments, observe industry performance, calculate tax filings and administer employee advantages.
Sparkle customers will catch the services and products on the contemporary mobile app, though it’s easiest for these which glean registered companies in Nigeria. Original customers are required to glean a Tax Identification Quantity and an email take care of linked to the amount.
The crew at Sparkle employ to emphasise that they are extra than a digital monetary institution or a mobile app. “We’re no longer a monetary institution, we are a tribe,” is the screaming slogan on their landing page. They hope to be on the intersection between people’ and tiny companies’ finance and standard of living aspirations.
In idea, meaning relying heavily on info from the patron’s behaviour and broader industry developments to recommend what could be correct for every unprecedented client. However as with varied digital-easiest monetary services and products solutions in Nigeria, Sparkle is aloof on a product-market fit lag and it’s aloof unclear when any of the contenders will attain that peak.
Dozie says Sparkle’s mission is to “allow people to be free,” a mission that will not be any longer not like one other Nigerian digital monetary institution Kuda.
Dozie turned into once the last CEO of Diamond Bank sooner than it turned into once supplied by Access Bank almost exactly two years within the past. The monetary institution turned into once identified for experimenting with technological leaps in buyer shipping. With Sparkle, the first-time startup founder’s agenda is to get a technology-first ambiance that challenges the banking convey quo.
“We’re enraged to roll out our contemporary services and products, and to continue to grow an an increasing selection of busy and entrepreneurial community of industry house owners who don’t are seeking to impartial receive that banking halls and bodily paper trails are maybe the most attention-grabbing manner of conducting industry in Nigeria,” Dozie acknowledged.
After the industry-focused product, Sparkle hopes to open its full fledged banking-as-a-service platform soon, which they describe as their most principal characteristic.
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