Ebi Atawodi, worn Uber West Africa supervisor, joins Netflix as director of funds


Ebi Atawodi to hitch Netflix as director of funds for the EMEA build.

After spearheading Uber’s arrival and tell in West Africa, Ebi Atawodi is heading to Netflix. 

She presented the transfer on LinkedIn, describing her six years at Uber as “a tear of a lifetime.” 

Steady thru her time at Uber as trendy supervisor, she became as soon as to blame for leading their growth in Lagos and other West African cities. One milestone became as soon as in March 2016 when Abuja, Nigeria’s federal capital, change into Uber’s 400th metropolis

After being on the bottom and leading those operations, Atawodi change into Uber’s Head of Product (funds) in February 2017. Whereas she now switches from the tear-sharing and logistics industry to entertainment, her focal level remains on funds.

“Any individual who knows me knows I’m obsessed with Netflix – the culture, the product, the influence it has had on the art of storytelling. Excited to be joining Netflix as Director of Funds, [Europe, the Middle East and Africa] and can’t wait to attain the ‘finest work of my existence’,” Atawodi wrote.

Netflix added 8.5 million contemporary subscribers in the closing quarter of 2020, riding the pandemic’s work-from-home and lockdown wave. The firm ended 2020 with over 200 million paying subscribers. No other streaming platform on the earth has as many customers.

An estimated 66.7 million Netflix subscribers are from the EMEA build. Netflix’s EMEA subscribers are expected to surpass those in North The US in about two years, in accordance with The Motley Fool.

Netflix launched in Africa in 2016. Now not too long prior to now, the streaming giant has been exploring mobile-finest subscription plans to take splendid thing in regards to the tell in smartphone and net penetration. 

They began trying out “Mobile” and “Mobile+” plans in Egypt in 2018 and South Africa in 2019. The plans will likely be priced at $2.30 and $3.50 per month, respectively.

Atawodi will oversee these price dynamics to wait on Netflix sooner than shrewd competitors in Africa’s streaming video on-inquire of market, especially Showmax. The Multichoice-owned service has been working to dominate the market by offering on-inquire of video streaming and stay TV along side soccer matches, song and files. 

Before joining Uber in 2014, Atawodi worked at Etisalat, the Nigerian telecommunications firm that transitioned into 9Mobile, as their head of Corporate Communications and sponsorships.

In that characteristic, she says she became as soon as occupied with Etisalat’s partnerships with the Nigeria Communications Commission to enable customers to port their numbers between telecom suppliers.

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