Heroes advertising and marketing and marketing and marketing campaign Launch: Survivors demystify COVID-19 virus and fight stigmatization

Abuja, 11 February, 2021 – “After I tested particular for COVID-19, so many thoughts got here into my thoughts, says Usman Sadiq, FCT-primarily based COVID-19 survivor. At the starting up, I conception lifestyles has ended for me. Secondly, I conception I had brought shame upon my family. I started planning strategies to flee from the isolation centre. My finest worry became no longer the take a look at result or even my effectively being but how of us will be taught about at me, narrate with me or even half issues with me. 

“Then I conception of taking my lifestyles in any case, it is my lifestyles. Nonetheless after my first evening at the isolation centre, I felt noteworthy higher. I seen of us being discharged and how wholesome and delighted they had been.. So, I said to myself “COVID-19 isn’t any longer a death sentence, in any case. If all these of us can continue to exist, I’m in a position to additionally. And that became the starting of my mustard seed of religion. Thereafter, I began to rep higher even faster till I became discharged, and I even hang since re-united with my family. 

Nonetheless to my finest shock, WHO, authorities and partners even identified me and invited me to this heroes’ advertising and marketing and marketing and marketing campaign to rejoice my survival. With out a doubt, I’m in a position to’t be extra honoured”. 

In practically 50% of the States all the device by device of Nigeria including the north-east Borno, Adamawa and Yobe where battle has disrupted social and economic lives for over a decade, WHO is supporting the authorities to establish with and rejoice survivors of COVID-19 in a advertising and marketing and marketing and marketing campaign tagged Heroes’ Campaign. The function of the advertising and marketing and marketing and marketing campaign is to de-stigmatize COVID-19 survivors, lengthen risk perception and force residence the realities of the outbreak.  

Flagging off the match in Abuja, Dr. Mathew Ashikeni the FCT Coordinator of the Emergency Operations Centre as effectively as Director, Special Responsibilities FCT Health and Human Companies Secretariat (HHSS) appealed for compliance to COVID-19 preventive measures including carrying of facemasks, traditional hand washing and bodily distancing. He emphasised that folks can steer clear of COVID-19 an infection by following these purposeful measures and that this skill that community stage transmission will tremendously decrease.

On her segment, WHO Coordinator for FCT, Dr Furera Zakari emphasised that COVID-19 isn’t any longer a sickness for the prosperous of us or older of us. “COVID-19 can have an effect on anybody regardless of age, tribe, religion, save of abode or dawdle. There would possibly perchance be now not any longer any must nonetheless be ashamed and there would possibly perchance be no longer a must nonetheless be fearful of COVID-19, so there would possibly perchance be no longer a explanation for stigmatization or discrimination,” Dr Zakari said. 

She added that COVID-19 isn’t any longer a death sentence as majority who had been infected survived it.  She reiterated that in Nigeria, finest 1.2% of these infected with COVID-19 die from it. She alternatively told survivors to proceed searching at bodily distancing, traditional hand washing and expend of face marks especially in crowded locations. 

As of 07 February 2021, FCT had reported 17, 824 cases including 128 deaths and 6350 active cases. WHO continues to offer technical make stronger to the country including skill building, clinical administration of cases in the treatment centres and at residence, risk communique and community engagement, contact tracing, active surveillance in communities and sensitization and referral of suspected COVID-19 cases.

On the originate of the Hero’s Campaign, 23 COVID-19 survivors endorsed the technique to be COVID-19 ambassadors for rising awareness and pledged to make expend of their experiences and further educate the general public about COVID-19 preventive measures by device of media appearances and community engagement actions. They equally pledged to advise of us on stigmatization and discrimination as COVID-19 can infect anybody. Varied dignitaries at the FCT originate includeed authorities functionaries, representatives of NCDC and African CDC as effectively as a range of partners supporting COVID-19 response in Nigeria.


Technical Contacts:

Dr Rex Mpazanje; Electronic mail: mpazanjer [at] who.int; Tel: +234 803 960 0874

Dr Chima Onuekwe; Electronic mail: onuekwec [at] who.int; Tel: +234 803 535 4876

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